A unique selling proposition (USP, also seen as unique selling point) refers to the post-purchase characteristic that differentiates a product from its competitors. A successful USP promises a clearly articulated benefit to costumers. Every business needs some unique attributes to connect with consumers. That is your USP.
What makes the USP’s in the cryptocurrency marketplace today, or what differentiate unique qualities offered to customers? Out of simplicity reason, we will consider here just cryptocurrencies which derive a value from speculative trading driven by price and volatility and alternative cryptocurrency option in the form of stablecoins, backed with an underlying asset.
In speculative trading no one can predict where the price will go. This is simply because speculation is always about expectations. Buying a product attributed just with expectation as a USP means exposure to the value fluctuation risk. That is why stablecoins have emerged and become popular recently. Stablecoin’s USP’s, such as a safe investment plans and maintaining the value, have brought a fundamental difference and the competitive pressure from new issuers. Obviously, precious metals backed cryptocurrencies, in particular the ones backed with a gold, have raised a special attention as there is no new chemical element to challenge a gold as an underlying asset. Here we will describe a USP’s of the CUPRUM coin, the new cryptocurrency backed by an ultrafine and nano copper powder. So, what makes the CUPRUM coin so unique and truly exceptional in today’s cryptocurrency marketplace?
Maintaining the value for a long time. An ultrafine copper powder, unlike a gold, has found application in the many new industries – nanotechnology, microelectronic, medical, … and it is demanded in the industries of the future like aeronautical industry. This means a demand (equals to value) will stay there stored for a long time. As the asset itself is not offered for trading on the open market, exposure to demand related value fluctuation is minimal.
The elastic coin supply and a dynamic CUPRUM coin price characteristic. By playing a role as the enabler for entering and leaving other highly volatile cryptocurrencies positions, the CUPRUM coin is positioned to maintain a supply/demand dynamic of these cryptocurrencies. The elastic coin supply ensures a buying power during a bullish sentiment, while a stable demand protects investors from high volatility exposure during a bearish crypto time. All this contributes to the dynamic price characteristic of the CUPRUM coin itself.
There are many analysts recently saying that the lack of a unique selling proposition for the highly volatile cryptocurrencies could become their Achilles heel. In the case of CUPRUM coin, both mentioned USP’s – asset demand stability and elastic coin supply lead to positioning this coin as “the safe harbour for a both-direction volatile crypto time”.